Julie M. Young

User Experience Consultant

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Case Study: Airline Careers Website Redesign

September 01, 2018 by Julie Young in user experience design, agile

At Sparkbox, I was the project manager and lead user experience strategist for the redesign of psaairlines.com, a wholly-owned subsidiary of American Airlines. 

I was responsible for: 

  1. Leading discovery  
  2. Wireframes and sitemaps 
  3. Unmoderated usability testing 
  4. Account management 
  5. Agile project leadership 

Read the case study at SeeSparkbox.com. 

September 01, 2018 /Julie Young
user experience design, agile
Graphic illustrating design comparison.

Case Study: User Research & Usability Testing

August 11, 2018 by Julie Young in customer experience, usability testing

At Sparkbox, I led a user experience project for a leading academic medical center. For this project, I performed the following tasks: 

  1. Health system patient and stakeholder interviews 
  2. Design and usability recommendations for the homepage 
  3. First-click testing of the current and proposed homepage design to determine ROI 
  4. Moderated remote usability testing, mobile and desktop, with patients
  5. Project planning and account management

Read the article at SeeSparkbox.com.

August 11, 2018 /Julie Young
customer experience, usability testing
Illustration of an urban garden

Young Urban Gardens: My Side Project

July 28, 2018 by Julie Young

I have a bit of a side project going on, both offline and online. I'm taking classes to learn how to do garden design, and I'm blogging the journey of applying what I learn to my own yard. Young Urban Gardens will document the long process of transforming my front and back yards into a beautiful gardens that have zero traditional grass.

If you're interested in following along, check out my garden design blog or read more about my landscaping project. 
 

July 28, 2018 /Julie Young
Graphic of a user clicking during a test. 

Quantitative Usability Testing to Test Your Design's ROI

July 28, 2018 by Julie Young in usability testing

Most in the digital community are already familiar with traditional usability testing—where five to 10 users are recruited to think aloud while they use a website to accomplish tasks. But, there are even more techniques in the UX professional’s arsenal to gather usability metrics and insights. One very valuable (and very affordable) technique is to use an unmoderated first click test to run a design comparison study.

In this article, I'll explain why you need to comparative test your designs, and how to get started. 

Read the article at SeeSparkbox.com. 

July 28, 2018 /Julie Young
usability testing
Illustration of two people doing usability testing. 

3 Reasons Why Moderated Usability Testing Should Be In Your UX Toolkit

November 19, 2017 by Julie Young in usability testing, user experience design

The usability testing tool marketplace is booming—every day there’s some new service or app that allows you to plug in your tasks and run a test on a panel of participants anywhere in the world. You can get hundreds of responses for quantitative research or watch video recordings of a handful of participants taking your test and thinking aloud into the camera. With all of these options, why would you still usability test the “old” way by moderating your own test with five to 10 participants from your user base?

Here’s why:

  1. Moderated usability testing brings you closer to the user.
  2. You can dig deeper into issues and adjust the test as you go.
  3. It’s easier than ever to remote usability test.

Read the article at SeeSparkbox.com. 

November 19, 2017 /Julie Young
usability testing, user experience design
Illustration of the content MVP

The Minimum Viable Product Approach to Web Content

November 19, 2017 by Julie Young in content strategy

In my experience, the tendency of the UX person, designer, or information architect is to provide clients with a complete roadmap for the ideal website experience. Their vision is often grand—nobody hires them to think small. So, they suggest great content ideas. Ideas that excite a team at first blush, but can feel totally overwhelming to execute.

Often, content can be a major hurdle, whether the client is creating a new website or redesigning an existing one. Clients often wonder, Who is going to write all the copy? When will we shoot on-brand photos and create compelling graphics? How are we going to produce great video content? Will we manage to get this done by our launch date, within budget and with an internal team that always seems smaller than what we need?  

Enter the content MVP.

Read more on SeeSparkbox.com. 

November 19, 2017 /Julie Young
content strategy
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Julie is a user experience designer and project manager based in Pittsburgh, PA.

  • agile
  • user experience design
  • customer experience
  • usability testing
  • content strategy
  • information architecture
  • google analytics
  • web accessibility
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