In my experience, the tendency of the UX person, designer, or information architect is to provide clients with a complete roadmap for the ideal website experience. Their vision is often grand—nobody hires them to think small. So, they suggest great content ideas. Ideas that excite a team at first blush, but can feel totally overwhelming to execute.
Often, content can be a major hurdle, whether the client is creating a new website or redesigning an existing one. Clients often wonder, Who is going to write all the copy? When will we shoot on-brand photos and create compelling graphics? How are we going to produce great video content? Will we manage to get this done by our launch date, within budget and with an internal team that always seems smaller than what we need?
Enter the content MVP.