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Content Strategy & Information Architecture

I have over 10 years of experience in content strategy and copywriting for the web, and I've helped organizations like The National Multiple Sclerosis Society and Baptist Health Hospitals re-organize their content to better address the needs of visitors and improve the customer experience. I'm Google Analytics certified, skilled at SEO planning and copywriting.

Here's how I can help your organization: 

  • Content audits 
  • Sitemaps and content outlines
  • Taxonomies 
  • SEO recommendations and keyword planning
  • Usability testing for navigation and page content
  • Heatmap and Google Analytics analysis 
  • Content management system (CMS) assessments and recommendations
  • Content migration planning 
  • Customer experience research and user experience design services.