Content Strategy & Information Architecture
I have over 10 years of experience in content strategy and copywriting for the web, and I've helped organizations like The National Multiple Sclerosis Society and Baptist Health Hospitals re-organize their content to better address the needs of visitors and improve the customer experience. I'm Google Analytics certified, skilled at SEO planning and copywriting.
Here's how I can help your organization:
- Content audits
- Sitemaps and content outlines
- SEO recommendations and keyword planning
- Usability testing for navigation and page content
- Heatmap and Google Analytics analysis
- Content management system (CMS) assessments and recommendations
- Content migration planning
- Customer experience research and user experience design services.