Using Google Analytics for Mobile User Research

This month I contributed an article about DIY mobile user research to Elliance's Aha! blog. In the post, I discuss why analytics matter for user research, and I explain how to evaluate your own Google Analytics data. 

In the article, you'll learn: 

  1. How fast your mobile website audience is growing.
  2. What devices your visitors use.
  3. Where in the world your visitors are.
  4. What your most frequently mobile-accessed content is.

Read how to use Google Analytics for mobile research on Elliance's blog